Dementia Action Week – Customers at the heart of our product design
As a leading designer and manufacturer of specialist bathing equipment our customers are at the centre of what we do. This is visible across our whole product range, but especially in products that we have adapted with a specific group in mind.
“Our agile, user focused, product development process allows us to be nimble and react quickly to market and customer needs. Our Marketing Manager, Jane Fraser-Hook is a Dementia Friends Champion and recognised the need for different coloured bath seats on some of our products. Our Compact DCII is now available with a coloured bath seat to make it easier for people with perception or sight issues, including people living with dementia, to more easily differentiate the seat from the bath.”
Guy Cowdry, Design Manager, Astor Bannerman
